Creating memorable honey "unboxing experiences"
Today, I’d like to share my thoughts on creating memorable unboxing experiences as a way to increase your sales and profitability. The product unboxing experience is so often neglected by companies (except Apple)!
Unboxing offers a fantastic opportunity to increase your customer’s enthusiasm for your brand, extend your story and messaging past the initial sale, and ultimately deliver a memorable experience from start-to-finish.
I’ll take you through the best honey unboxing experience I’ve had thus far, to give you ideas to encourage repeat customers and give them more reasons to share your brand and your products with their social networks.
By doing so, you will set yourself above 98% or so of your competition, encourage customer happiness and repeat buys, and boost your online honey sales.
For environmentally friendly packing materials, you might consider paper cushioning wrap (to wrap individual jars), combined with corrugated bubble wrap as filler in the box (to prevent items moving around in shipment).
I'm Elise Fog, and I help beekeepers sell more honey to more people, by leveling up their online marketing.